Why Belgium Isn’t Among Top Chocolate Consumers: A Taste for Gourmet Delights

Belgium is renowned worldwide for its high-quality chocolate, with a rich history and culture that dates back to the 17th century. Yet, surprisingly, Belgium does not rank among the top consumers of chocolate globally. This might seem counterintuitive, given the country’s reputation as a chocolate powerhouse. However, the reason behind this lies in the Belgians’ discerning taste for gourmet delights and their preference for quality over quantity. Let’s delve deeper into this intriguing aspect of Belgian chocolate culture.

The Belgian Chocolate Culture

Belgian chocolate is more than just a sweet treat; it’s a part of the country’s cultural heritage. The Belgians take great pride in their chocolate-making tradition, which emphasizes craftsmanship, quality ingredients, and innovative flavors. This is reflected in the numerous artisanal chocolatiers scattered across the country, each offering a unique range of handcrafted chocolates.

Quality Over Quantity

Belgians’ preference for quality over quantity is a key factor in their relatively low chocolate consumption. Unlike in many other countries, where mass-produced chocolate bars are a common snack, Belgians tend to savor their chocolate as a gourmet experience. This means they consume less chocolate overall, but the chocolate they do consume is of a much higher quality.

Preference for Gourmet Chocolates

Belgians’ love for gourmet chocolates is evident in their consumption habits. Rather than munching on a rectangular chocolate bar, Belgians are more likely to enjoy a box of pralines or truffles, each piece a small work of art crafted by a skilled chocolatier. These gourmet chocolates are often enjoyed as a special treat, rather than a daily snack, further reducing the overall consumption.

Health Consciousness

Another factor contributing to Belgium’s lower chocolate consumption is the increasing health consciousness among its population. Belgians are becoming more aware of the health implications of excessive sugar consumption, leading to a decrease in the consumption of sweet treats, including chocolate. However, this has also led to a rise in the popularity of dark chocolate, which is lower in sugar and considered healthier.


In conclusion, while Belgium may not be among the top consumers of chocolate, it certainly is a leader in terms of quality and craftsmanship. The Belgians’ preference for gourmet chocolates, their emphasis on quality over quantity, and their increasing health consciousness all contribute to their lower overall chocolate consumption. However, these factors also ensure that the chocolate they do consume is some of the best in the world.